Tv advertising Task 6

Tv Advertising Task 6

TASK 6 (label this on your blog as 30.1.6)

THE REGULATORS: (Video Cast to be uploaded to your blog). Use the ASA website to help you answer these questions. Answer the following questions in a video cast:

1.     Explain who regulates TV advertising in the UK?

2.     Explain the process of how to complain about a TV advert which you thought was offensive in some way.

3.     Watch this controversial advert: https://www.youtube.com/watch?v=bkbctders8s  

4.     Explain what happens in the video.

5.     Explain why this advert could be banned?

6.     Explain why this advert shouldn’t be banned?

7.     Carry out some internet research and find out why this advert was banned.

8.     Do you think the regulators were right to ban this advert. Back up your argument with clear points.

9.     Summarise your main points.

1. TV advertising is regulated by a council named ASA, which contains 13 members of judges that have recent or current knowledge of the advertising or media sectors.
2. To make a complaint about an advert you have to go to the ASA website, and select the “make a complaint” button (http://www.asa.org.uk/Consumers/How-to-complain.aspx), after that you’re going to read the instructions and make your complaint. Depending on the cases it can take longer, but usually the process is quick.
3. https://www.youtube.com/watch?v=bkbctders8s
4. This video features the encounter of Adam and Eve, but in this case Adam ends up being homosexual.
5. I think this advert could be banned for the simple reason that it can be disrespectful to religious people, since the Bible says that Adam and Eve were the first people on earth, and they were the ones that started procreating, which in this case changes completely due to the fact that Adam is homosexual.
6. I don’t think this is such a controversial advert due to the fact that it promotes Insurance, what does this mean? Eva had quite an insurance that as her, being the only woman on earth and being straight it would be exactly the same with Adam, him being straight too and finally procreating together, but instead the opposite happens and Adam ends up having an attraction to people of his same gender. Of course is disrespectful but anyways i believe that it is just an advert to promote Insurance, and people shouldn’t take it so bad, It’s just a simple joke.
7. While researching on the internet for the reason that this advert was banned I found this quote that summarises the reason “Rumor has it that the ad is not being broadcast due to sensitivities in the gay and religious communities.” Which i think is exactly why this happened.
8. I think they were right when it comes to being disrespectful to the religious viewers, but anyways, what happens with freedom of expression? And why should they ban this advert when I and lots of other people consider it a joke.
9. It’s okay to ban it due to the fact that we shouldn’t be disrespectful towards any religion.

Still, it’s not okay to ban it due to freedom of expression, and one of the reasons  viewers enjoy adverts is when it makes them laugh as in this case.