Task 2
TV advertising
The anecdote: Personal story or experience which is sold to us as proof.
It tells a story, in this case, of how the penguin wanted love and his owner gave him a female penguin for christmas, it shows how christmas is supposed to be spent with the family, with love.
Adjectives: Crisp, fresh, healthy, nutritious etc.
“Intensely creamy from Activia, intensely delicious, intensely indulgence…”
Repetition: Key points, positives about the product, themes etc.
He repeats the name of the product to get it inside of the viewers head.
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
“9 out of 10 cats prefer Whiskas Pouches to tins”
Fact: A statement that is true and can be proven.
“We are partially responsible for America’s obesity problem”
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