Task 4
Product name: Canon
Persuasive techniques: Using love as a way to attract the viewer, make them believe that they need the product to be part of something.
Product USP: “Delighting you always.”
Product name: Apple - Iphone 5s
Persuasive techniques: The use the product in multiple jobs and make viewers believe that they need the Iphone 5s, because without it they couldn’t be doing this kind of things. They show how useful this phone is, and how you can do everything with it, so the viewer thinks “I can do whatever i want if i have this product, i want it, i am gonna have it.
Product USP: “You’re more powerful than you think.”
Product name: HSBC
Persuasive techniques: They use culture as a way to attract the viewer to, in this case, go to HSBC Bank, because it’s the world’s best option, because even with cultural differences, in HSBC they all come together for the same purpose.
Product USP: “The world’s local bank.”
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