Tv advertising Task 3

Tv advert Task 3

It’s been already pretty long since people started producing Tv adverts, but besides that, not much has changed. The comparison of Gibbs SR Toothpaste (https://www.youtube.com/watch?v=pKuEwsEiSp8) and Colgate Total Toothpaste (https://www.youtube.com/watch?v=99T-iGcii8U) is a great one, because even if they seem so different, by paying attention you can notice that they are more alike than you think they could be.

Gibbs SR Toothpaste is slow paced, which nowadays is quite boring for the viewer, also the fact of being in black and white, which of course it’s because it is really old, or having a demonstration of how to brush your teeth, and being directly shown to the camera is different from certain aspects that Colgate Total Toothpaste has, such as having a faster pace, the use of before and after to build trust and proof directed, of course, to the viewer. Having a random person, a passer by, to try the product, all of these is completely different from 60 years ago, when Gibbs SR was made.

Besides this, when analysing and comparing this two adverts, they have more things in common than you would think, such as of course, showing the product itself on screen, the use of music, voiceover, sound effects, repetition and the use of slogans, which is what catches the attention of the viewer. What they both have in common, that becomes the ‘important’ part, is making the viewer confident with the product they want to buy, so how do they do this in this cases? They both use bar charts to show the effectiveness of the product, they are both using a dentist to validate the quality and how much their product is worth it, or implementing facts also is also a similarity. Finally, using a woman for the advert, in this cases, it is a really smart move, because usually women are the ones that do the shopping, and when it comes to this advert, using good looking women, makes the viewers want to be like them, to have something that they have.

As you can see, the oldest advert and the new one are really different, but by analyzing them, you can realise that advertising hasn’t changed that much through a long period of time. The basics are all the same, which are usually to attract the viewer and making them want the product. Apart from this, not much changed due to the fact that the whole purpose of adverts is to try and sell a product as much as possible, all they are looking for with this is people buying their product, making people think that the product is all they want, and making them desire it so much that as soon as they can, or have the money, they are definitely going to buy it.

This adverts are usually produced in a way that the viewer will think that without this certain product they won’t be happy, and that is why people end up buying products, is all about how you sell it, and how much you make them desire it.