Thursday, 29 January 2015
Monday, 26 January 2015
Tuesday, 20 January 2015
Tv advertising Task 6
Tv Advertising Task 6
TASK 6 (label this on your blog as 30.1.6)
THE REGULATORS: (Video Cast to be uploaded to your blog). Use the ASA website to help you answer these questions. Answer the following questions in a video cast:
1. Explain who regulates TV advertising in the UK?
2. Explain the process of how to complain about a TV advert which you thought was offensive in some way.
4. Explain what happens in the video.
5. Explain why this advert could be banned?
6. Explain why this advert shouldn’t be banned?
7. Carry out some internet research and find out why this advert was banned.
8. Do you think the regulators were right to ban this advert. Back up your argument with clear points.
9. Summarise your main points.
- TV advertising is regulated by a council named ASA, which contains 13 members of judges that have recent or current knowledge of the advertising or media sectors.
- To make a complaint about an advert you have to go to the ASA website, and select the “make a complaint” button (http://www.asa.org.uk/Consumers/How-to-complain.aspx), after that you’re going to read the instructions and make your complaint. Depending on the cases it can take longer, but usually the process is quick.
- This video features the encounter of Adam and Eve, but in this case Adam ends up being homosexual.
- I think this advert could be banned for the simple reason that it can be disrespectful to religious people, since the Bible says that Adam and Eve were the first people on earth, and they were the ones that started procreating, which in this case changes completely due to the fact that Adam is homosexual.
- I don’t think this is such a controversial advert due to the fact that it promotes Insurance, what does this mean? Eva had quite an insurance that as her, being the only woman on earth and being straight it would be exactly the same with Adam, him being straight too and finally procreating together, but instead the opposite happens and Adam ends up having an attraction to people of his same gender. Of course is disrespectful but anyways i believe that it is just an advert to promote Insurance, and people shouldn’t take it so bad, It’s just a simple joke.
- While researching on the internet for the reason that this advert was banned I found this quote that summarises the reason “Rumor has it that the ad is not being broadcast due to sensitivities in the gay and religious communities.” Which i think is exactly why this happened.
- I think they were right when it comes to being disrespectful to the religious viewers, but anyways, what happens with freedom of expression? And why should they ban this advert when I and lots of other people consider it a joke.
- It’s okay to ban it due to the fact that we shouldn’t be disrespectful towards any religion.
Tv advertising Task 5
Task 5
“Apple Advert”
The age range is people from 25 to 35, or people with young children because it features how useful the Iphone is for parenthood.
The gender is both male and female, due to the fact that the advert is about parenthood, and both genders could make good use of the product.
The product is available only in urban cities, due to the fact that it’s a big company, and it isn’t available everywhere.
People that buy this product are usually A-B-C1 and C2, it is an expensive product, so not everyone can afford it.
It tends to be directed to creative people who has alternative lifestyles.
“Mac Makeup advert”
The target age range is around 16 to 25, because it’s an age in which a big percentage of women wear make up either on a daily basis. In the advertisement the women appear to be young adults.
The gender can differ, it is most commonly used by females, but a small percentage of the male gender also tends to wear makeup. However the advertisement is focused on women.
The product is available only in urban cities, due to the fact that it’s a big company, and it isn’t available everywhere.
People that buy this product are usually A-B-C1 and C2, it is an expensive product, so not everyone can afford it.
They aspire to dreams, and high class standards.
“Pepsi advert”
This advert refers to all range of ages, mostly from teenagers to adults because it features great football players.
It directs mostly to the male gender, because of the idea of “football” they used, but of course, women can also be fans of football, so its mostly male gender, including a percentage of females.
This product is most likely to be almost everywhere, even small towns, most of them tend to sell this type of product.
Pepsi tends to be a world wide product, it is usually everywhere, and anyone can afford it, A-B-C1-C2-D and E can afford for it.
Aspiring to football, professionals.
Tv advertising Task 4
Task 4
Product name: Canon
Persuasive techniques: Using love as a way to attract the viewer, make them believe that they need the product to be part of something.
Product USP: “Delighting you always.”
Product name: Apple - Iphone 5s
Persuasive techniques: The use the product in multiple jobs and make viewers believe that they need the Iphone 5s, because without it they couldn’t be doing this kind of things. They show how useful this phone is, and how you can do everything with it, so the viewer thinks “I can do whatever i want if i have this product, i want it, i am gonna have it.
Product USP: “You’re more powerful than you think.”
Product name: HSBC
Persuasive techniques: They use culture as a way to attract the viewer to, in this case, go to HSBC Bank, because it’s the world’s best option, because even with cultural differences, in HSBC they all come together for the same purpose.
Product USP: “The world’s local bank.”
Thursday, 15 January 2015
Tv advertising Task 3
Tv advert Task 3
It’s been already pretty long since people started producing Tv adverts, but besides that, not much has changed. The comparison of Gibbs SR Toothpaste (https://www.youtube.com/watch?v=pKuEwsEiSp8) and Colgate Total Toothpaste (https://www.youtube.com/watch?v=99T-iGcii8U) is a great one, because even if they seem so different, by paying attention you can notice that they are more alike than you think they could be.
Gibbs SR Toothpaste is slow paced, which nowadays is quite boring for the viewer, also the fact of being in black and white, which of course it’s because it is really old, or having a demonstration of how to brush your teeth, and being directly shown to the camera is different from certain aspects that Colgate Total Toothpaste has, such as having a faster pace, the use of before and after to build trust and proof directed, of course, to the viewer. Having a random person, a passer by, to try the product, all of these is completely different from 60 years ago, when Gibbs SR was made.
Besides this, when analysing and comparing this two adverts, they have more things in common than you would think, such as of course, showing the product itself on screen, the use of music, voiceover, sound effects, repetition and the use of slogans, which is what catches the attention of the viewer. What they both have in common, that becomes the ‘important’ part, is making the viewer confident with the product they want to buy, so how do they do this in this cases? They both use bar charts to show the effectiveness of the product, they are both using a dentist to validate the quality and how much their product is worth it, or implementing facts also is also a similarity. Finally, using a woman for the advert, in this cases, it is a really smart move, because usually women are the ones that do the shopping, and when it comes to this advert, using good looking women, makes the viewers want to be like them, to have something that they have.
As you can see, the oldest advert and the new one are really different, but by analyzing them, you can realise that advertising hasn’t changed that much through a long period of time. The basics are all the same, which are usually to attract the viewer and making them want the product. Apart from this, not much changed due to the fact that the whole purpose of adverts is to try and sell a product as much as possible, all they are looking for with this is people buying their product, making people think that the product is all they want, and making them desire it so much that as soon as they can, or have the money, they are definitely going to buy it.
This adverts are usually produced in a way that the viewer will think that without this certain product they won’t be happy, and that is why people end up buying products, is all about how you sell it, and how much you make them desire it.
Monday, 5 January 2015
Task 2 Tv advertising
Task 2
TV advertising
The anecdote: Personal story or experience which is sold to us as proof.
It tells a story, in this case, of how the penguin wanted love and his owner gave him a female penguin for christmas, it shows how christmas is supposed to be spent with the family, with love.
Adjectives: Crisp, fresh, healthy, nutritious etc.
“Intensely creamy from Activia, intensely delicious, intensely indulgence…”
Repetition: Key points, positives about the product, themes etc.
He repeats the name of the product to get it inside of the viewers head.
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
“9 out of 10 cats prefer Whiskas Pouches to tins”
Fact: A statement that is true and can be proven.
“We are partially responsible for America’s obesity problem”
Task 1 tv advertising
Task 1
TV advertising
- Explain what Tv advertising is
Tv advertising is a way to promote products. This adverts usually last between 30 seconds and 1 minute, in which, of course, not only they promote the product itself, but along the course of the video they play music for the viewer to get more involved in it and a celebrity (usually because most of the people look up to them, they want to look like them, or the want to have what they have) demonstrating a feeling towards the product or how much he likes it, to show that "value" it has, to make people believe that the product is what they want and need.
- View three different contemporary TV adverts and list three key characteristics of them:
Music, which gets you in the mood of the advert.
Product/s, which shows you what they’re selling exactly.
Celebrities, to make you believe it’s something you want or need, by making someone that you look up to, have it.
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