Advert Evaluation

Advert evaluation

For the advertising task we chose to promote a skin care product called “Clinique Sonic System Purifying Cleansing Brush”.

Our advert is called Paper bag face because we wanted to relate the paper and the skin. The guy had a paper bag over his head throughout the whole advert, right until the end when you see him using the product.

I think our main idea was really good, because it wasn’t the typical skin care advert, but it was quite creative. It is different because of the way of telling the story, but at the end of it you realise it is similar to the other adverts due to the fact that it shows a before and after. Before: bad skin (paper bag on his face) and after: good skin (no paper bag on his face). Even if it came out quite good,we did not realize that it was going to be hard to produce our idea properly.

Besides all of this i think we had good shots such as mid shots, close ups, and long shots, our lighting was decent, but we still had to make it better with Final Cut Pro. The music we chose was quite good to set the mood, the different paces it has makes it interesting.

The way we edited the video made it be more interesting, speeding up and close ups.

I believe the way we could have improved it is by thinking different ways of showing what we wanted to exactly, but because of some issues we had we wasn’t able to do it as good as we wanted and I think this is why a few people told us that they don’t understand it really well or that it’s confusing, while filming it we missed parts that could have made it make more sense that it does and maybe the viewers could understand it better.

I think we could’ve improved quite a lot of things, such as film with more lighting or have more different shots to show the story properly to the viewers, and even use voice over for it to be understandable.

The props worked out really well, they were made by Sammy and it was the easiest thing to get.

Team wise we worked good together, Sammy and Malwina were the ones who filmed most of it and I was the editor. It worked out really good like that besides having some problems to set the filming dates but finally finished it on time and we are all happy with the final work.